CEOFlow Call: "Creating predictable revenue in a downturn"

Tuesday, October 21, 2008 from 11:00 AM to 12:00 PM (PT)

Event Details

(Limited to 8 attendees)

This call is open to the CEO or a board member(s). The VP Sales and VP Marketing are responsible for the execution of revenue programs, but the understanding must start at the top.

While any company could benefit from this call, the focus will be on B2B companies with direct sales organizations (or whose partners have direct sales organizations).

CEOs are already seeing the slowdown on pipeline and sales results as companies tighten their belts. Even in the past two weeks, there was a sudden feeling of "the music stopped" on spending. However, there are opportunities here to prepare for even faster future growth.

Hosted by Aaron Ross, this call includes a discussion of components for creating predictable revenue, such as:

Types of leadgen programs: Seeds, Nets and Spears
"Selling to Success"
Sales organization design
Tools to increase sales productivity

..and group discussion topics:

What are customers still spending freely on?
Are companies shifting sales and marketing plans or strategies?
What are the opportunities to emerge from the downturn with improved lead generation, selling and overall growth?

Details